Measuring success is at the core of what we do

It is essential to have a Content Marketing strategy in place in order to be proactive, plan ahead, offer added value to your consumers and ultimately reach your overall business goals. The content you provide differentiates you from your competitors and sets up a corporate image that determines how your business is perceived.

Our Content Marketing team will help you set up the right goals and plan your campaign. We research trending topics and create unique content in all desired formats. Our transparent reporting system ensures that you are always up-to-date.

Positioning yourself as the expert within your industry

As such, a comprehensive content strategy starts with great research. Through an in-depth analysis of your business and competitors, we offer a fully-managed campaign that achieves your overall business goal, whether this be increasing traffic for your products or services, generating leads, receiving more inbound links, or building credibility to position yourself as an expert within your industry.

Measuring success is at the core of what we do

A solid strategy starts with defining Content Marketing objectives, as these determine s the parameters for measuring success. Depending on your website structure and internal KPIs, we can track the most important metrics regarding content performance, ranging from conversion to engagement metrics. We also use a variety of SEO tools, which enables us to work with the same metrics as you do.

In detail, we do this by:

• Conducting a content audit in order to prioritize or enhance your existing content, newsworthy facts, and useful resources that we can incorporate into the overall strategy
• Finding out what your competitors are doing in terms of content & Online PR
• Identifying industry trends, the most important influencers, and the right target publications
• Creating informative and compelling Content Marketing campaigns through content formats such as interactive landing pages, ebooks, blog posts, infographics, data-driven content and more, with the aim of ensuring a great user experience while helping you meet your business goals and customers’ needs
• Ensuring the content we create will result in online coverage through pre-outreach and talking to editors and journalists with whom we have established long-term relationships
• Incorporating long-term content campaigns as well as quick win tactics in order to ensure a constant flow of coverage and links coming in.

We can help you expand into different markets

Content is most effective when it leverages the full power of the language in which it’s written. Our in-house team of native linguists carries out all multilingual content and Online PR campaigns in order to ensure we engage your users with words and phrases that have the most cultural and local significance to them. We currently manage campaigns in more than 10 languages.

Let’s work together to find out how we can improve your business performance with a solid content strategy tailored to your needs.