Our Approach to Content Marketing
We create, manage, and distribute content for brands and businesses across all industries. Our services are scalable and include clever tactics, clear structures, and transparent communication. We believe that the long-term health of your search rankings should always be the priority. Strategic, creative content designed to attract links from high authority sites is the most effective way of not only improving rankings but also safeguarding them.
We are happy to show you case studies to give you a first impression of how we can help your business grow.
Our Set-Up Process Explained:
Practical Know-How Instead of Buzzwords
Our Content & Online PR Team consists of digital natives who pay close attention to user experience and work in a systematic way. Our team consists of marketers with both in-house and agency experience. The combination of this knowledge allows us to work closely with our clients to achieve the best possible results.
A comprehensive content strategy starts with great research that includes an in-depth analysis of your business and the market in which you operate. Also included are our competitors and the most important opinion leaders, experts, and influencers as well as trending topics. We also analyze which content formats, channels, and promotion methods are most effective for any given strategy. Through this research, we create compelling content that adds value to your campaign.
After we establish whom we want to target, we investigate your competitors to establish your position in the market and define realistic objectives. We also look at your competitors’ best links and strongest content in order to determine your competitors’ strengths and weaknesses which will influence our long-term strategy.
Long-Term Strategy and Consulting
A solid strategy starts with defining content marketing objectives, as this defines the parameters for measurement. Depending on your website structure and internal KPIs, we can track the most important metrics regarding content performance, ranging from conversion to engagement metrics. The strategy may include a three- or six-month project duration which will be laid down in a content calendar which we will set up and allow you to access. In addition to working on the long-term strategy, we focus on quick wins in order to secure a constant flow of links. We’d love to support you with your Content Marketing efforts and create a personalized content campaign just for you.
Transparency is one of our core values. You will receive full access to our media network so you can see the publishers we reach out to and also when we reach out to them. This will allow us to avoid crossovers and work more effectively with the aim of achieving your overall pre-defined objectives.
In addition to weekly or bi-weekly catch-up calls, you will receive a monthly report that includes an overview of how many hours we have worked and the links, coverage, and social shares we have gained. You’ll also receive an outreach overview that allows you to see how many publishers we contacted and you will receive their feedback as well. We use a variety of SEO tools, which enables us to work with the same metrics as you do.