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Peak Ace Blog

The latest industry news, insider reports on conferences & conventions as well as the chance to meet our team. Check in regularly for updates on upcoming events!

Who doesn't love a cookie? Well, when it comes to virtual cookies, the answers is apparently, everybody. Browsers like Safari and Firefox have been blocking third-party cookies already for some time. Google will (eventually) join the club too. What does this mean for advertisers and website owners relying on cookies to analyse visitor behaviour? That's wher

  • Heidi Kärkkäinen

Last night was a big one for online marketing awards - and the same can be said for us! We took home 5 2021 Global Search Awards last night, including: Best Use of Search B2C (SEO): Peak Ace & Zava Best Use of Search – B2B (PPC): Peak Ace & Timocom Best Use of Content Marketing: Peak Ace and Zava Best Global Large PPC Agency: Peak Ace

  • Emily Wilson

How to enter the first stage of your sales funnel with the right content If you are starting a business or want to build up your online presence, you will have two main goals: to raise brand awareness and to generate traffic to your page. After that, it’s up to you to offer relevant content that turns website visitors into customers, and cust

  • Josephine Parkinson

Day 2 of SMX Advanced Europe was packed full of talks, with movers and shakers from the world of search imparting their wisdom. Bringing some much-needed life back to the Peak Ace events space, we were on hosting duty once again, to talks led by Bastian Grimm and friend of the agency Philipp Klöckner. However, even outside of the office, there was tonnes g

  • Josephine Parkinson

The first day of the SMX Advanced Europe Conference 2021 has come and gone - and what a day it was! Packed full of talks from 8 expert speakers on topics ranging from building and maintaining the perfect website to insights into Google's underbelly, including a great session from our very own Julia Riml, Head of PPC here at Peak Ace - there was plenty to ke

  • Emily Wilson

Over the past few months, we have welcomed many new colleagues to our teams here at Peak Ace AG – and while we continue to grow in Berlin, we're also excited to announce we're opening a second location in Germany.   Peak Ace will open a new office in Leipzig this August. As a multi-award-winning and int

  • Elena Rettner

How to enter the middle stage of your sales funnel with the right content So, you’ve built an online presence and your audience is familiar with both your brand and your content. What’s next? At this stage, you want to achieve two things. You want your audience to engage further with your brand and to develop a deeper interest in your product or serv

  • Josephine Parkinson

https://www.youtube.com/embed/hSxAkdBezrg Monday was our May organic search update on Peak Ace on Air. With Domi away on holiday, Bastian brought in Peak Ace's newest SEO Manager, Munir, as a guest star! Bastian and Munir started by recapping the recent Google I/O conference. This is always a mega event where Google announces a bunch of new updates

  • Josephine Parkinson

We’re thrilled to end the month with some amazing news. Peak Ace swept the 2021 European Search Awards last night, taking home 10 awards, including: Best Use of Search – Retail/Ecommerce (PPC) (Large): Peak Ace & Pool-Chlor-ShopBest Use of Search – B2B (PPC) (Large): Peak Ace & TIMOCOM

  • Josephine Parkinson

How to enter the first stage of your sales funnel with the right content If you are starting a business or want to build up your online presence, you will have two main goals: to raise brand awareness and to generate traffic to your page. After that, it’s up to you to offer relevant content that turns website visitors into customers, and cust

  • Josephine Parkinson

It’s only May, but 2021 is already a big year for awards at Peak Ace, having been nominated for a fantastic 15 Global Agency Awards. Well, the results are in. Drum roll, please… Peak Ace took home 7 awards, including… Best Agency CultureDigital Agency of the YearPPC Agency of the YearIntegrated Search Agency of the YearIndependent Agency of t

  • Josephine Parkinson

April is behind us and it means it's time to recap what has happened in the world of organic search. Google announced they'd be postponing their May Core Web Vitals update, but we won't really be talking about that in this episode. Instead we'll be covering content A/B testing, keyword mapping and SEO-split testing. Google's program for reporting indexing i

  • Heidi Kärkkäinen

In this week's episode of Peak Ace on Air we discussed digital analytics. We had the pleasure of welcoming back returning guest and topic expert Arnout Hellemans from the Netherlands. He last joined us for the Christmas episode, and it's always great to have him on the show. This week it was especially welcome, as Dominique couldn't make it and Bastian didn

  • Heidi Kärkkäinen

Earlier this week, Peak Ace's new PPC Manager Charlie Byrne delivered a talk on ‘Ad Copywriting from A Copywriter’s Perspective’ as part of SMX Create, a brand-new Search Engine Land event. The SMX Create speakers shared actionable tactics for crafting compelling content that will boost both organic rankings and improve paid search ROI. As part o

  • Josephine Parkinson

Our baby is growing up! On Tuesday we celebrated Peak Ace on Air’s first birthday with a relaxed but super-informative episode about where SEO, paid search and PPC are going. Bastian and Domi were joined by Peak Acers Julia Riml and Paul Draegert, our PPC and Paid Social experts respectively. Plus, we welcomed special guests Cindy Krum, CEO of MobileMoxi

  • Josephine Parkinson

Another week, another new episode of Peak Ace on Air! This time as accurate as ever as Bastian and Domi were talking about Google's move to mobile-first indexing in March 2021. Or technically we should talk about mobile-only indexing. Why so? In this episode you'll find out! Before Bastian and Domi got into the topic of the week they discussed a bit a

  • Heidi Kärkkäinen

 Finally, after some weeks of re-shuffling and re-scheduling, we finally welcomed our very own senior content marketing manager Sarah Weingarten on Peak Ace on Air! Sarah has six years of digital and content marketing experience under her belt, and having come to Peak Ace from a B2B company, there's no better person to talk to about B2B content mark

  • Heidi Kärkkäinen

 Welcome to another edition of Peak Ace on Air! This was a jam-packed episode - a former Peak Acer described it as "8 months of PPC in an hour". And that's completely accurate! A lot of important changes have happened or are about happen in the pay-per-click world, so we were glad our Head of PPC, Julia Riml, could come give us the lowdown. Her slides

  • Heidi Kärkkäinen

2020 was truly a year like any other; very unremarkable, nothing to report really. See you next year! -- No, of course as it was for anyone, this year was rife with challenges. However, we were fortunate enough to find that 2020 gave us many opportunities for growth, care and success. We'd like to give you an overview of what a historic year it was at

  • Josephine Parkinson

Good morning! It's another awards update from us as last night we nabbed a stunning 2 Global Content Awards! Rounding out a really wonderful year of awards recognition (truly, the main thing any of us will remember about 2020), it was a delight to see our teams' hard work rewarded by industry experts. This time around, the spotlight was on our multi-award

  • Josephine Parkinson
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