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Peak Ace Blog

The latest industry news, insider reports on conferences & conventions as well as the chance to meet our team. Check in regularly for updates on upcoming events!

April is behind us and it means it's time to recap what has happened in the world of organic search. Google announced they'd be postponing their May Core Web Vitals update, but we won't really be talking about that in this episode. Instead we'll be covering content A/B testing, keyword mapping and SEO-split testing. Google's program for reporting indexing i

  • Heidi Kärkkäinen

In this week's episode of Peak Ace on Air we discussed digital analytics. We had the pleasure of welcoming back returning guest and topic expert Arnout Hellemans from the Netherlands. He last joined us for the Christmas episode, and it's always great to have him on the show. This week it was especially welcome, as Dominique couldn't make it and Bastian didn

  • Heidi Kärkkäinen

Earlier this week, Peak Ace's new PPC Manager Charlie Byrne delivered a talk on ‘Ad Copywriting from A Copywriter’s Perspective’ as part of SMX Create, a brand-new Search Engine Land event. The SMX Create speakers shared actionable tactics for crafting compelling content that will boost both organic rankings and improve paid search ROI. As part o

  • Josephine Parkinson

Our baby is growing up! On Tuesday we celebrated Peak Ace on Air’s first birthday with a relaxed but super-informative episode about where SEO, paid search and PPC are going. Bastian and Domi were joined by Peak Acers Julia Riml and Paul Draegert, our PPC and Paid Social experts respectively. Plus, we welcomed special guests Cindy Krum, CEO of MobileMoxi

  • Josephine Parkinson

Another week, another new episode of Peak Ace on Air! This time as accurate as ever as Bastian and Domi were talking about Google's move to mobile-first indexing in March 2021. Or technically we should talk about mobile-only indexing. Why so? In this episode you'll find out! Before Bastian and Domi got into the topic of the week they discussed a bit a

  • Heidi Kärkkäinen

 Finally, after some weeks of re-shuffling and re-scheduling, we finally welcomed our very own senior content marketing manager Sarah Weingarten on Peak Ace on Air! Sarah has six years of digital and content marketing experience under her belt, and having come to Peak Ace from a B2B company, there's no better person to talk to about B2B content mark

  • Heidi Kärkkäinen

 Welcome to another edition of Peak Ace on Air! This was a jam-packed episode - a former Peak Acer described it as "8 months of PPC in an hour". And that's completely accurate! A lot of important changes have happened or are about happen in the pay-per-click world, so we were glad our Head of PPC, Julia Riml, could come give us the lowdown. Her slides

  • Heidi Kärkkäinen

2020 was truly a year like any other; very unremarkable, nothing to report really. See you next year! -- No, of course as it was for anyone, this year was rife with challenges. However, we were fortunate enough to find that 2020 gave us many opportunities for growth, care and success. We'd like to give you an overview of what a historic year it was at

  • Josephine Parkinson

Good morning! It's another awards update from us as last night we nabbed a stunning 2 Global Content Awards! Rounding out a really wonderful year of awards recognition (truly, the main thing any of us will remember about 2020), it was a delight to see our teams' hard work rewarded by industry experts. This time around, the spotlight was on our multi-award

  • Josephine Parkinson

We hope you're having a lovely day - we've just had ours considerably perked up. We've just been shortlisted for 11 Global Content Awards! "What, more awards?" you might be thinking. This is actually the inaugural year of the Global Content Awards, after we won two European Content Awards all the way back in February (we actually went to a *live* awards

  • Josephine Parkinson

After having been nominated for 5 prizes from The Drum network last week, the Agency Business Awards named us Independent Marketing Services Company of the Year (100-300)! It's a real achievement to win this title from among a very select group of competitors, all members of the exclusive Drum Network, and an affirmation of our outstanding success as an e

  • Josephine Parkinson

Ready for some more awards updates? Great, because here's something we couldn't even cram into last week with the three The Drum Awards shortlist announcements: at Thursday's European Agency Awards, we scooped a fantastic 5 prizes! We'd been nominated for 11 European Agency Awards, with our multi-award-winning campaigns with kartenmacherei, faireparterie

  • Josephine Parkinson

Strap in: it's a mega awards update from us this week! This week saw the shortlist announcements for The Drum Network's three upcoming awards ceremonies. The Drum released the names of the agencies and campaigns up for prizes in The Drum Awards for Content, The Drum Awards for Digital Industries, and The Drum Awards for Social Media. The Drum's awards are

  • Josephine Parkinson

Folks, we've done it again: at last night's virtual ceremony, Peak Ace bagged 7 Global Marketing Awards! After having been nominated for an incredible 11 campaign awards, our work with die kartenmacherei, Sephora and faireparterie was honoured with awards for best Global SEO Campaign, Global B2C Campaign, Global Use of Data Campaign, Global Content Ca

  • Josephine Parkinson

We're still not out of awards season yet: rounding off the week is the fantastic news that Peak Ace has been shortlisted for 11 European Agency Awards! It's a stunning achievement for our hard-working teams, whose multi-award-winning campaigns for die kartenmacherei, faireparterie, Yours Clothing are competing against each other to be named Best SEO Camp

  • Josephine Parkinson

Now here's some good news: we've been nominated for Independent Marketing Services Company of the Year (100-300 employees) at The Drum's Agency Business Awards! Recognising and celebrating the cream of the crop in The Drum Network's marketing agencies across the globe, this is a major honour for Peak Ace, even if we don't end up walking home (or rather,

  • Josephine Parkinson

It's a rainy day in Kreuzberg but you wouldn't know it from the sunny atmosphere in Peak Ace HQ: We've been nominated for 11 Global Marketing Awards! This is yet another spectacular achievement following a successful season of nominations and awards for Peak Ace, winning prizes at the European Search Awards, Global Search Awards, Global Agency Awards and

  • Josephine Parkinson

Yes, that's right - it's another awards bulletin from Peak Ace HQ. We're thrilled to announce that we've scooped 3 Global Agency Awards! New to the marketing awards scene, the Global Agency Awards recognises the work of marketing, digital and search agencies on a (wait for it) global scale. At a fully virtual ceremony, with invitees creating the black tie

  • Josephine Parkinson

What a midweek boost here at Peak Ace HQ! We're all celebrating this Wednesday morning because we've just scooped a fantastic 2 Global Search Awards, for Best Global Large SEO Agency and Best Global Large Integrated Search Agency! It's been a wildly successful few months for Peak Ace's trophy cabinet. We won four awards just last week at the European Sea

  • Josephine Parkinson

Remember back in April, when we told you we'd been nominated for 11 European Search Awards? Well, we've only gone and won in four categories! Last night's fully virtual ceremony was one full of big wins for Peak Ace HQ. Our campaign with clients kartenmacherei won Best SEO Campaign, Best Use of PR in a Search Campaign and Best Use of Data. Plus, we pic

  • Josephine Parkinson
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