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Peak Ace Blog

The latest industry news, insider reports on conferences & conventions as well as the chance to meet our team. Check in regularly for updates on upcoming events!

Our successful and continuously evolving onboarding process creates a hands-on onboarding experience for you as a new Peak Acer. The beginning of each new month at Peak Ace brings with it the start of new projects and campaigns, plenty of exciting new tasks and, often, a group of new Peak Acers. Maybe one day you’ll be one of them! Read on to find out

  • Emily Wilson

Have you heard? The Global Agency Awards were last night, and Peak Ace got to be part of the celebrations. Even hosted online and attended from the comfort of our homes, the awards ceremony was full of intensity and excitement. By the end of the night, we had won an amazing 12 awards! Of our whopping 22 nominations, here is a full list of the prizes we w

  • Emily Wilson

A crash course from Peak Ace’s MarTech team Excellent marketing technology results come from one thing and one thing only: good data. Whatever you can bring to the table is nothing if you don’t have sufficient, trustworthy data and especially if you do not manage it properly. GDPR and tightened cookie consent regulations have made it trickier to g

  • Josephine Parkinson

The leading French independent advertising group HEROIKS will unite its performance marketing branches in France and Germany under the Peak Ace brand.  In an exciting development for both companies, Search Foresight, one of France’s leading SEO agencies, will rebrand to Peak Ace France effective immediately as part of the HEROIKS group’s expandi

  • Elena Rettner

A new international client recently joined Peak Ace AG’s portfolio, with the arrival of online car sales site AutoScout24. Peak Ace has been supporting Europe’s largest platform for used and new cars since January 2022 as part of a large-scale content marketing campaign. Within the campaign period, Peak Ace will be working on optimising the platform

  • Elena Rettner

Peak Ace AG, a Berlin-based performance marketing agency, has achieved 2022 Premier Partner status in the Google Partners programme. This month, Google recognised the achievements of some of the top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners programme. It has undergone

  • Emily Wilson

Another year has gone by - and what a year it's been! As always, Peak Ace has been busy winning awards and appearing at events, but we've also seen through some very special changes. We've opened a new office, signed new clients, adapted to the new working situation brought on by global events, and started a (new) newsletter to document it all. Want to k

  • Emily Wilson

Server-side tracking: Get that data! If you're wondering how to make sure that your ads are seen by the right people to maximise potential conversions, you're in the right place. We all know that the new GDPR rules and the restrictions on targeted advertising have made it more difficult to ensure that your ads are optimised, but there is a solution. W

  • Josephine Parkinson

Our awards season has been rounded off by yet another win! Last night, at the Global Content Awards 2021, we were honoured to receive two awards for our content work this year.   Our campaign "Trust me, I'm an online doctor" with our client Zava netted us the award for Global Content Strategy of the Year. We were also delighted to

  • Emily Wilson

We’re so pleased to let you know that Peak Ace won big at the European Agency Awards 2021, taking home 8 different awards!  We won 3 Campaign Awards, including:  Best PPC Campaign with TIMOCOM (Rebuilding Paid Search from Lisbon to Moscow) Best Marketing Campaign with Pool Chlor Shop, TIMOCOM and Zava Best Pan Euro

  • Emily Wilson

Have you heard the news? Peak Ace mastered the 2021 Global Marketing Awards night, taking home 7 different awards. We won 5 Campaign Awards, including: Global B2C CampaignPeak Ace & Pool Chlor Shop – Swimming against the COVID-19 TideGlobal eCommerce CampaignPeak Ace & Pool Chlor Shop – Swimming against the COVID-19 TideGlobal He

  • Emily Wilson

A new international customer has joined Peak Ace AG's portfolio: the US multi-tool manufacturer Leatherman. The new partnership will kick off in October this year and will begin with Performance Advertising work for four major European markets (Germany, Italy, France, and Spain). Further European m

  • Elena Rettner

Yes, awards season is still going - and Peak Ace is still winning! We're delighted to have taken home a very special prize at last night's fantastic Global eCommerce Awards ceremony. We were up for two awards: Global eCommerce Search Campaign of the Year and Global eCommerce Large Agency of the Year, and we took home the Global eCommerce Large Agency of

  • Josephine Parkinson

Our unique approach to learning & development  A cornerstone of Peak Ace, the Peak Ace Academy is our internal online learning platform and training programme. We launched the academy years ago, seeking to better structure our teams’ collective knowledge and to empower our Peak Acers to deliver excellenc

  • Emily Wilson

There's another reason to celebrate over at Peak Ace HQ, as we're the proud owners of a stunning 11 Global Digital Excellence Awards! Here's a full list of our wins:GLOBAL PPC CAMPAIGN OF THE YEAR – B2C - Peak Ace & Pool Chlor ShopGLOBAL PPC CAMPAIGN OF THE YEAR – B2B - Peak Ace & TIMOCOMGLOBAL BIDDAB

  • Josephine Parkinson

Who doesn't love a cookie? Well, when it comes to virtual cookies, the answers is apparently, everybody. Browsers like Safari and Firefox have been blocking third-party cookies already for some time. Google will (eventually) join the club too. What does this mean for advertisers and website owners relying on cookies to analyse visitor behaviour? That's wher

  • Heidi Kärkkäinen

I personally had high expectations for this episode, and they were definitely met. We were joined by Nick Eubanks, a serial entrepreneur from the States, whose work history will leave you stunned (and wondering why you haven't even managed to do laundry this week...). Nick has co-founded multiple companies and helped even more of them to grow their traffic

  • Heidi Kärkkäinen

Since the EU adopted the GDPR and introduced its corresponding cookie guidelines, using cookie consent banners on your website has become mandatory. A cookie consent banner can help to determine how data can be collected for analysis and thus also for one’s own marketing. It is therefore importan

  • Elena Rettner

Last night was a big one for online marketing awards - and the same can be said for us! We took home 5 2021 Global Search Awards last night, including: Best Use of Search B2C (SEO): Peak Ace & Zava Best Use of Search – B2B (PPC): Peak Ace & Timocom Best Use of Content Marketing: Peak Ace and Zava Best Global Large PPC Agency: Peak Ace

  • Emily Wilson

After taking the week off, Peak Ace on Air is back - and boy, do we have a lot to talk about. After months of silence, Google is pushing out multiple updates this summer.  Originally, this episode was only going to cover the Page Experience update, but we quickly noticed that Google has given us four other updates to talk about as well.  Hold on tight, th

  • Heidi Kärkkäinen
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