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Peak Ace Blog

The latest industry news, insider reports on conferences & conventions as well as the chance to meet our team. Check in regularly for updates on upcoming events!

We’re so pleased to let you know that Peak Ace won big at the European Agency Awards 2021, taking home 8 different awards!  We won 3 Campaign Awards, including:  Best PPC Campaign with TIMOCOM (Rebuilding Paid Search from Lisbon to Moscow) Best Marketing Campaign with Pool Chlor Shop, TIMOCOM and Zava Best Pan Euro

  • Emily Wilson

Have you heard the news? Peak Ace mastered the 2021 Global Marketing Awards night, taking home 7 different awards. We won 5 Campaign Awards, including: Global B2C CampaignPeak Ace & Pool Chlor Shop – Swimming against the COVID-19 TideGlobal eCommerce CampaignPeak Ace & Pool Chlor Shop – Swimming against the COVID-19 TideGlobal He

  • Emily Wilson

A new international customer has joined Peak Ace AG's portfolio: the US multi-tool manufacturer Leatherman. The new partnership will kick off in October this year and will begin with Performance Advertising work for four major European markets (Germany, Italy, France, and Spain). Further European m

  • Elena Rettner

Yes, awards season is still going - and Peak Ace is still winning! We're delighted to have taken home a very special prize at last night's fantastic Global eCommerce Awards ceremony. We were up for two awards: Global eCommerce Search Campaign of the Year and Global eCommerce Large Agency of the Year, and we took home the Global eCommerce Large Agency of

  • Josephine Parkinson

Our unique approach to learning & development  A cornerstone of Peak Ace, the Peak Ace Academy is our internal online learning platform and training programme. We launched the academy years ago, seeking to better structure our teams’ collective knowledge and to empower our Peak Acers to deliver excellenc

  • Emily Wilson

There's another reason to celebrate over at Peak Ace HQ, as we're the proud owners of a stunning 11 Global Digital Excellence Awards! Here's a full list of our wins:GLOBAL PPC CAMPAIGN OF THE YEAR – B2C - Peak Ace & Pool Chlor ShopGLOBAL PPC CAMPAIGN OF THE YEAR – B2B - Peak Ace & TIMOCOMGLOBAL BIDDAB

  • Josephine Parkinson

Who doesn't love a cookie? Well, when it comes to virtual cookies, the answers is apparently, everybody. Browsers like Safari and Firefox have been blocking third-party cookies already for some time. Google will (eventually) join the club too. What does this mean for advertisers and website owners relying on cookies to analyse visitor behaviour? That's wher

  • Heidi Kärkkäinen

I personally had high expectations for this episode, and they were definitely met. We were joined by Nick Eubanks, a serial entrepreneur from the States, whose work history will leave you stunned (and wondering why you haven't even managed to do laundry this week...). Nick has co-founded multiple companies and helped even more of them to grow their traffic

  • Heidi Kärkkäinen

Since the EU adopted the GDPR and introduced its corresponding cookie guidelines, using cookie consent banners on your website has become mandatory. A cookie consent banner can help to determine how data can be collected for analysis and thus also for one’s own marketing. It is therefore importan

  • Elena Rettner

Last night was a big one for online marketing awards - and the same can be said for us! We took home 5 2021 Global Search Awards last night, including: Best Use of Search B2C (SEO): Peak Ace & Zava Best Use of Search – B2B (PPC): Peak Ace & Timocom Best Use of Content Marketing: Peak Ace and Zava Best Global Large PPC Agency: Peak Ace

  • Emily Wilson

After taking the week off, Peak Ace on Air is back - and boy, do we have a lot to talk about. After months of silence, Google is pushing out multiple updates this summer.  Originally, this episode was only going to cover the Page Experience update, but we quickly noticed that Google has given us four other updates to talk about as well.  Hold on tight, th

  • Heidi Kärkkäinen

How to enter the first stage of your sales funnel with the right content If you are starting a business or want to build up your online presence, you will have two main goals: to raise brand awareness and to generate traffic to your page. After that, it’s up to you to offer relevant content that turns website visitors into customers, and cust

  • Josephine Parkinson

Day 2 of SMX Advanced Europe was packed full of talks, with movers and shakers from the world of search imparting their wisdom. Bringing some much-needed life back to the Peak Ace events space, we were on hosting duty once again, to talks led by Bastian Grimm and friend of the agency Philipp Klöckner. However, even outside of the office, there was tonnes g

  • Josephine Parkinson

The first day of the SMX Advanced Europe Conference 2021 has come and gone - and what a day it was! Packed full of talks from 8 expert speakers on topics ranging from building and maintaining the perfect website to insights into Google's underbelly, including a great session from our very own Julia Riml, Head of PPC here at Peak Ace - there was plenty to ke

  • Emily Wilson

Another Tuesday, another Peak Ace on Air! This one was the third and final episode of our content marketing funnel series. After successfully creating content to attract potential buyers to your brand in the top funnel stages, and convincing them in the middle funnel, you are ready to finally create content that has one goal: a sale or a lead. 'Why did it t

  • Heidi Kärkkäinen

Over the past few months, we have welcomed many new colleagues to our teams here at Peak Ace AG – and while we continue to grow in Berlin, we're also excited to announce we're opening a second location in Germany.   Peak Ace will open a new office in Leipzig this August. As a multi-award-winning and int

  • Elena Rettner

How to enter the middle stage of your sales funnel with the right content So, you’ve built an online presence and your audience is familiar with both your brand and your content. What’s next? At this stage, you want to achieve two things. You want your audience to engage further with your brand and to develop a deeper interest in your product or serv

  • Josephine Parkinson

https://www.youtube.com/embed/hSxAkdBezrg Monday was our May organic search update on Peak Ace on Air. With Domi away on holiday, Bastian brought in Peak Ace's newest SEO Manager, Munir, as a guest star! Bastian and Munir started by recapping the recent Google I/O conference. This is always a mega event where Google announces a bunch of new updates

  • Josephine Parkinson

We’re thrilled to end the month with some amazing news. Peak Ace swept the 2021 European Search Awards last night, taking home 10 awards, including: Best Use of Search – Retail/Ecommerce (PPC) (Large): Peak Ace & Pool-Chlor-ShopBest Use of Search – B2B (PPC) (Large): Peak Ace & TIMOCOM

  • Josephine Parkinson

The last episode of Peak Ace on Air was part two of our content marketing funnel series. In part one we talked about getting your brand known among your target audience with the help of top-of-the-funnel content marketing. The next step is to offer them more in-depth and promotional content. In this blog post, we'll be entering the middle-of-the-funnel

  • Heidi Kärkkäinen
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