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Our Bid management – the nuts and bolts of targeted campaign management

Our software solution for your success. For optimal bids in AdWords and Bing.

Thanks to our dedicated team of 5 developers, we have our own cutting edge in-house software solution. “Biddy” allows for hourly bid adjustments. It takes into account all available data and runs effectively and accurately across all our client accounts.

In paid search, one auction establishes the Click Price and therefore positioning with all providers (Google, Bing, Facebook). To determine the value of each auction, thousands of keywords are evaluated based on many factors, such as conversion rate, value per conversion, click rate, and bounce rate, to name a few.

This means that each search or advertisement display has to be evaluated for each auction, for the value it represents in exactly this moment (keyword, time, day, month) in relation to the success (click, conversion). While this is an impossible task for humans, it is easily enabled by our algorithm-based Bid Management.

Our intelligent Bid Management optimally manages your accounts following your ROI performance criteria while taking into account differing conversion rates at various times, days of the week, particular weekdays, the day in the month as well as day in the year. Insufficient data at the keyword level is offset through inheritance and limitation by the intelligent algorithm.

To enable an immediate start despite data depth, we use data obtained through Google Conversion Tracking and, if necessary, further external data such as Telephone Tracking Data or Google Analytics data.

Our Bid Management is capable of managing successful campaigns of all sizes (multiple million CPC adjustments per hour) and in nearly all Google products. Currently bids can be managed in Google search, Google Display Network, Admob IN-APP Network and Google Shopping (Product Listing Ads).

Our Bid Management can drive your campaigns to significant performance increases. 20% reductions in costs with increasing conversion rates are common.

Our Bid Management Services:

  • Fully automated, intelligent, self learning Intraday Bid Management (multiple Optimizations per day) to performance oriented account management following your ROI/success standards.
  • Always the optimal CPC-bid, taking into account hourly data, daily data, weekday, day in month, day in year, as well as additional possible season-determined needs and trends.
  • Intelligent algorithms for data enrichment through heredity and barring algorithms even on keywords with a small amount of conversions. Available for the whole portfolio.
  • Immediate start enabled through use of Google Conversion Tracking and data enhancement through external sources such as Telephone tracking, Google Analytics, etc.
  • Our Bid Management works successfully in Google Search, Google Display Network, Admob IN-APP Network and in Google Shopping (Product Listing Ads).

Interested in finding out how Peak Ace can help you? We would be happy to provide you specific feedback on your website at no cost and with no commitments. We’ll provide you an honest assessment and tell you what results you can expect. Contact us!

Blogbeiträge zum Thema : "Performance Advertising "

17 Sep

Peak Ace Wins Leatherman Account for Europe

A new international customer has joined Peak Ace AG's portfolio: the US multi-tool manufacturer Leatherman. The new partnership will kick off in October this year and will begin with Performance Advertising work for four major European markets (Germany, Italy, France, and Spain). Further European m

  • Elena Rettner
21 Jun

SMX Advanced Europe Day 1: An SEO and PPC Overview

The first day of the SMX Advanced Europe Conference 2021 has come and gone - and what a day it was! Packed full of talks from 8 expert speakers on topics ranging from building and maintaining the perfect website to insights into Google's underbelly, including a great session from our very own Julia Riml, Head of PPC here at Peak Ace - there was plenty to ke

  • Emily Wilson
16 Jun

Peak Aces Opens a New Office in Leipzig

Over the past few months, we have welcomed many new colleagues to our teams here at Peak Ace AG – and while we continue to grow in Berlin, we're also excited to announce we're opening a second location in Germany.   Peak Ace will open a new office in Leipzig this August. As a multi-award-winning and int

  • Elena Rettner
14 May

Peak Ace wins big at the 2021 Global Agency Awards!

It’s only May, but 2021 is already a big year for awards at Peak Ace, having been nominated for a fantastic 15 Global Agency Awards. Well, the results are in. Drum roll, please… Peak Ace took home 7 awards, including… Best Agency CultureDigital Agency of the YearPPC Agency of the YearIntegrated Search Agency of the YearIndependent Agency of t

  • Josephine Parkinson