A lasting success on Amazon depends on many factors. The necessary basis is formed by flawless listings that combine highly informative content with the message that you are ahead of your competition. After your first ratings have come in organically, this can be complemented by paid ads, which generate sales in line with your ACoS (“average cost of sale”) targets while also improving your organic ranking. The goal should therefore be a cycle in which your organic and paid channels work in perfect symbiosis and drive performance to ever new heights.
What is the added value of Amazon Advertising?
Amazon currently has more than 65,000 marketplace sellers and over 350 million different products, and the trend is rising. To stand out in your niche and generate traffic that is both high enough and meets your efficiency goals, it will be important to support your organic ranking with Amazon Ads. At Peak Ace we will help you to establish this second pillar to ensure that your future success will have a solid foundation.
What are our services?
Account structure with Peak Ace
Based on your product portfolio, we will build customized campaigns that combine granular structure with the highest possible reach. With this approach we guarantee that your products are shown to relevant Amazon users and create the basis for ongoing optimizations.
The different pillars of success
Monitoring & adjustments
Once the new structure is live, we will continuously analyse and optimize the performance of your account. Non-performing traffic will be excluded; performing traffic will be integrated in new campaigns and refined by bid adjustments. We are supported in this by both bidding tools and our internal IT team, so that the seemingly endless manual adjustments are a thing of the past. This frees us up to spend more time focusing on finding new opportunities for you.
Reporting & Consolidation
To provide you with a quick look at your account’s performance at any time, we will visualize and share the development of the most important KPIs using Google Data Studio. According to your wishes we will keep you up to date with regular calls or emails. This both keeps us in the picture regarding any changes in performance targets and reinforces the targets we are aiming at for you.
Our services in detail
Design and implementation of a holistic performance roadmap:
- Implementation planning
- Defining the right KPIs and user-defined reports
- Consistent optimization of the various account elements
- Constant customer contact
Additionally, we can be consulted to provide detailed recommendations to relevant departments, employees, and management.
Extended Amazon services:
In addition to the standard services, we are happy to advise and support you in the following areas:
- Creating and optimizing your Amazon Brand Store
- Creation of coupons and/or exclusive Prime discounts as well as other Amazon-specific promotions
Many years of know-how and integration expertise:
Our team of specialists is certified by Amazon in the field of Amazon Ads.
Reports based on tracking concepts:
Conception and implementation of relevant, comprehensible, and dynamic reports for your (marketing) managers as well as management.