We’ve got more great awards news to share with you! The European Agency Awards and the Global Digital Excellence Awards both released their winners lists for 2023 and we appeared on both of them! That’s right, this week Peak Ace took home 7 Global Digital Excellence Awards and 4 European Agency Awards, totaling 11 awards in one week. Best of all, we won at least one award for each of our clients – SharkNinja, Concardis, AutoScout and faireparterie x kartenmacherei. We couldn’t be happier! Here’s a breakdown of what we won:
Here’s what we won at the Global Digital Excellence Awards:
- PPC Campaign of the Year – B2B: Peak Ace & Concardis: Tracking the way to higher card acceptance in Germany
- PPC Campaign of the Year – B2C: Peak Ace & SharkNinja Spain: Cleaning Spanish houses since 2020
- SEO Campaign of the Year: Peak Ace & AutoScout24: Against all Odds – Crisis-proven content
- Best Outreach Campaign: Peak Ace x faireparterie & kartenmacherei: A match made in heaven
- Best Interactive Campaign: Peak Ace x faireparterie & kartenmacherei: A match made in heaven
- ROI Campaign of the Year: Peak Ace & SharkNinja Spain: Cleaning Spanish houses since 2020
- Best Use of CRM: Peak Ace & Concardis: Tracking the way to higher card acceptance in Germany
Here’s what we won at the European Agency Awards:
- Best PPC Campaign: Peak Ace & SharkNinja Spain: Cleaning the path to growth
- Best PR Campaign: Peak Ace x faireparterie & kartenmacherei: A match made in heaven
- Campaign Effectiveness Award: Peak Ace & Concardis: Tracking the way to higher card acceptance in Germany
- SEO Agency of the Year: Peak Ace AG
Peak Ace CEO Bastian Grimm said of the wins:
„If there’s anything better than winning at one awards ceremony, it’s winning at two in one week! We are delighted to have been awarded 11 awards at the Global Digital Excellence Awards and 4 at the European Agency Awards. These are wins not only for us, but for our great clients who trusted us with their campaigns. Cheers to them and to all our fellow winners!“
Our award-winning campaigns
Here’s a quick look at the campaigns we submitted this year.
Peak Ace x faireparterie & kartenmacherei – A match made in heaven
faireparterie and kartenmacherei partnered with us with three main objectives. Firstly, to strengthen their backlink profile, secondly, to increase top-of-mind brand awareness, and thirdly, to maintain and improve their rankings. Our strategy used a robust, trust-building content strategy based on our outreach experience and takeaways from previous campaigns to produce a broad data-driven campaign for both markets.
To see this through, our content marketing and SEO teams worked together and created detailed analyses of data that allowed us to prioritise certain product categories and create newsworthy, tailored content to rank for keywords related to link building alongside a creative email outreach strategy.
Our outreach tactics even ensured success before our go-live date. We achieved our goals, outperforming the competition in both markets to drive traffic and boost rankings, averaging at least >1 million monthly visits to our media mentions and maintaining the #1 ranking spot in the German market.
Thanks to the amazing work of our teams, and our outstanding teamwork with our client, we met our goals and more than satisfied our client.
Most importantly, the client was happy:
“Our cooperation with Peak Ace has thrived over more than six years and with their help we have consistently created goals that further our vision as a company. Peak Ace had our backs throughout our efforts in strengthening our SEO and content marketing, helping us to meet and even exceed our targets. The agency is an ideal sparring partner, providing a high level of expertise and technical knowledge with a hands-on approach. Many thanks to Bastian, Dominique and their teams for their continued support and hard work!”
Peak Ace & SharkNinja: Cleaning Spanish houses since 2020
SharkNinja, a vacuum and cleaning supplies retailer, wanted to expand its operations into Spain. Encouraged by their great progress in Germany, the client challenged us to up their revenue in 2022 and increase ROAS.
We targeted search and shopping. Having experienced major success in Germany, we chose a similar search structure with clean divisions between brand and generic, as well as category and non-category keywords. Meanwhile, shopping was our main conversion driver. We decided to continue running a standard shopping campaign with a category split on the ad group level until July 2022. With Google sunsetting ETAs we switched exclusively to RSAs and introduced headlines which contained different USP, as well as ad customizers. From August, we also decided to migrate to PMax. Our creative solutions led to great results.
The result was a hugely profitable campaign. We outperformed our client’s targets, achieving 126% of the 2022 revenue target and 125% of the 2022 ROAS target. We leveraged automation opportunities by using creative ad customizer discount adaptions via self-built KNIME workflows. The whole approach was extremely efficient. There was no additional cost for the client and/or agency due to the usage of open-source software, and the client was delighted.
“Peak Ace has been instrumental in driving our business forward. The team’s strategic approach to pay-per-click marketing has been a game-changer for us, and we are thrilled with the results. Peak Ace has demonstrated a deep understanding of our industry, a commitment to excellence, and an unwavering dedication to achieving our goals. Thank you for your exceptional service and for being a true partner in our success.”
Peak Ace & AutoScout24 – Against all odds – Crisis-proven content
AutoScout24 has been helping customers find the right car for them since 1999. With more than 30 million monthly users, AS24 is Europe’s biggest used car marketplace. Their range includes new and classic cars, motorcycles, quads, trucks and commercial vehicles.
AutoScout24 came to us with three objects. Firstly, to increase relevant traffic to AutoScout24.de and gain more relevance on the model pages. Secondly, to shirt away relevance from listing pages with user generated content to high-quality model pages. Thirdly, to prevent canniablisation of both page types to enable higher rankings in the SERPs.
To achieve these goals we chose 930 relevant model pages, prioritised them by traffic potential (search volume), and updated them with new, relevant copy tailored to the target group and user intent. All of our editorial managers took part in this project, researching, writing, completing quality assurance and publishing 1,110 content pieces in six and a half months. We also added more helpful content, creating 180 comprehensive guidebook pages on a range of relevant topics to gain more informational rankings.
Our hard work paid off and we delivered on all of our objectives, seeing through a 32% uplift on model pages, and a significant uplift on relevant keywords.
The client has great things to say too:
“Peak Ace believes in client success, using the necessary tools and expertise to make that happen. The content marketing team of AutoScout24 was excited to see how professionally and fast Peak Ace approaches content projects. The communication with the team was responsive, flexile and forward-thinking. The outstanding content quality and the excellent project management of Peak Ace made the challenging high-scoped content project of AutoScout24 possible. With Peak Ace we not only have a reliable partner – they are an extended arm that improves our content marketing efforts and increases the overall content performance.”
Peak Ace & Concardis – Tracking the way to higher card acceptance in Germany
Nets, a payment solution provider, requested our help to increase sales volume from non-brand search campaigns. The goals were to increase sales in 2022 and to keep the cost per sale low. The initial average monthly budget for non-brand campaigns was also significantly cut at the end of Q3, so we had a challenge on our hands.
To reach our target audience frequently and generate leads efficiently, we based our digital strategy on two media channels: paid social (Meta) and paid search (Google Ads and Microsoft Advertising). Programmatic display retargeting played a supporting role. Most excitingly, we achieved GDPR-compliant tracking independent of 3rd party cookies, used AI fed with CRM-based signals guided by human supervisors to achieve outstanding results, and worked collaboratively and tactically to implement our strategy.
These creative solutions had great results. We overachieved our sales goal by +31% and our average cost per sale goal was only –36% below target. Even though category interest in Q3 was at its lowest since 2019, we managed to make June, July and August our three most successful months for sales volume.
The client was also very pleased:
“Peak Ace has been our preferred digital media partner for more than 5 years from the first test leads starting from zero to delivering 5-digit B2B leads yearly across 6 markets, and still increasing. Peak Ace is considered an intrinsic part of our marketing team, delivering invaluable assistance on both tactical, strategical and technical challenges. They have adapted as our company has grown and changed, always with the focus on how to support us the best. I have a strong feeling that even better things are to come in the future.”