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Der Peak Ace Blog

Online Marketing News, Berichte von Konferenzen, sowie Infos zum Peak Ace Team und Updates zu unseren Events. Schaut regelmäßig vorbei, es lohnt sich!

How to enter the middle stage of your sales funnel with the right content So, you’ve built an online presence and your audience is familiar with both your brand and your content. What’s next? At this stage, you want to achieve two things. You want your audience to engage further with your brand and to develop a deeper interest in your product or serv

  • Josephine Parkinson

https://www.youtube.com/embed/hSxAkdBezrg Monday was our May organic search update on Peak Ace on Air. With Domi away on holiday, Bastian brought in Peak Ace's newest SEO Manager, Munir, as a guest star! Bastian and Munir started by recapping the recent Google I/O conference. This is always a mega event where Google announces a bunch of new updates

  • Josephine Parkinson

We’re thrilled to end the month with some amazing news. Peak Ace swept the 2021 European Search Awards last night, taking home 10 awards, including: Best Use of Search – Retail/Ecommerce (PPC) (Large): Peak Ace & Pool-Chlor-ShopBest Use of Search – B2B (PPC) (Large): Peak Ace & TIMOCOM

  • Josephine Parkinson

The last episode of Peak Ace on Air was part two of our content marketing funnel series. In part one we talked about getting your brand known among your target audience with the help of top-of-the-funnel content marketing. The next step is to offer them more in-depth and promotional content. In this blog post, we'll be entering the middle-of-the-funnel

  • Heidi Kärkkäinen

How to enter the first stage of your sales funnel with the right content If you are starting a business or want to build up your online presence, you will have two main goals: to raise brand awareness and to generate traffic to your page. After that, it’s up to you to offer relevant content that turns website visitors into customers, and cust

  • Josephine Parkinson

In den vergangenen Monaten konnten wir, die Peak Ace AG, viele neue Kolleginnen und Kollegen in sämtlichen unserer Teams begrüßen. Während wir in Berlin stark weiter wachsen, freuen wir uns nun darauf, einen zweiten Standort in Deutschland zu erschließen: Im August dieses Jahres wird Peak Ace ein neues Office in Leipzig eröffnen. Als mehrfach ausgezei

  • Elena Rettner

It’s only May, but 2021 is already a big year for awards at Peak Ace, having been nominated for a fantastic 15 Global Agency Awards. Well, the results are in. Drum roll, please… Peak Ace took home 7 awards, including… Best Agency CultureDigital Agency of the YearPPC Agency of the YearIntegrated Search Agency of the YearIndependent Agency of t

  • Josephine Parkinson

This week's Peak Ace on Air had technically already taken place. Charlotte Byrne, our Paid Media Specialist from the UK, gave a speech about ad copywriting at SMX Create back in April. There is also already a recap of that speech in our blog. But because it's much nicer to hear someone talk about something rather than just read about it, we wanted to invite

  • Heidi Kärkkäinen

April is behind us and it means it's time to recap what has happened in the world of organic search. Google announced they'd be postponing their May Core Web Vitals update, but we won't really be talking about that in this episode. Instead we'll be covering content A/B testing, keyword mapping and SEO-split testing. Google's program for reporting indexing i

  • Heidi Kärkkäinen

In this week's episode of Peak Ace on Air we discussed digital analytics. We had the pleasure of welcoming back returning guest and topic expert Arnout Hellemans from the Netherlands. He last joined us for the Christmas episode, and it's always great to have him on the show. This week it was especially welcome, as Dominique couldn't make it and Bastian didn

  • Heidi Kärkkäinen

Earlier this week, Peak Ace's new PPC Manager Charlie Byrne delivered a talk on ‘Ad Copywriting from A Copywriter’s Perspective’ as part of SMX Create, a brand-new Search Engine Land event. The SMX Create speakers shared actionable tactics for crafting compelling content that will boost both organic rankings and improve paid search ROI. As part o

  • Josephine Parkinson

Welcome to another episode of Peak Ace on Air! On today's menu: ToFu. In the marketing world, ToFu means "Top of the Funnel" or the first contact a brand or company has with a potential customer. Peak Ace's own content marketing manager, Carina, will guide you in how to use content marketing to make a perfect first impression on your next new customer. Wha

  • Heidi Kärkkäinen

Q1 is already behind us! It's hard to believe how quickly time is passing, but as it is time for another recap episode, another month must have gone by. Before we get to this week's topic, we should mention that if you missed our birthday episode from last week we higly recommend you head over to the recap post. Peak Ace on Air had its first birthday

  • Heidi Kärkkäinen

Our baby is growing up! On Tuesday we celebrated Peak Ace on Air’s first birthday with a relaxed but super-informative episode about where SEO, paid search and PPC are going. Bastian and Domi were joined by Peak Acers Julia Riml and Paul Draegert, our PPC and Paid Social experts respectively. Plus, we welcomed special guests Cindy Krum, CEO of MobileMoxi

  • Josephine Parkinson

This week's episode of Peak Ace on Air was all about events. The hybrid version of SMX Munich took place last week. Meanwhile, events expert Aleksanda Panyukhina joined Bastian and Domi as a special guest to discuss the wildest year in events since... well, it's probably been the wildest year in events ever. Aleksandra has worked in the events sector since

  • Heidi Kärkkäinen

Another week, another new episode of Peak Ace on Air! This time as accurate as ever as Bastian and Domi were talking about Google's move to mobile-first indexing in March 2021. Or technically we should talk about mobile-only indexing. Why so? In this episode you'll find out! Before Bastian and Domi got into the topic of the week they discussed a bit a

  • Heidi Kärkkäinen

 Finally, after some weeks of re-shuffling and re-scheduling, we finally welcomed our very own senior content marketing manager Sarah Weingarten on Peak Ace on Air! Sarah has six years of digital and content marketing experience under her belt, and having come to Peak Ace from a B2B company, there's no better person to talk to about B2B content mark

  • Heidi Kärkkäinen

It feels like we're rushing through 2021! It's already March and the time for the organic search update for February has come. Lots of interesting things have happened and we had many topics to discuss. Some of the updates were even a bit controversial, which just goes to show that in the world of organic search, nothing is set in stone. Associations

  • Heidi Kärkkäinen

 Welcome to another edition of Peak Ace on Air! This was a jam-packed episode - a former Peak Acer described it as "8 months of PPC in an hour". And that's completely accurate! A lot of important changes have happened or are about happen in the pay-per-click world, so we were glad our Head of PPC, Julia Riml, could come give us the lowdown. Her slides

  • Heidi Kärkkäinen

This week's episode was all about website quality and how to monitor it. We had Ryte technical SEO analyst Izzi Smith come by the show to give her take. What is website quality? Bastian started off by asking Izzi how she would define website quality and where she would start with a website quality evaluation. Izzi explained that in her opinion, it'

  • Heidi Kärkkäinen
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